MORE HEALTH

Marketing and Implementation Plan

The 2021-2022 Purple team was tasked with developing a marketing and implementation plan to help expand virtual health education programming regionally and nationally. The team also helped guide them in creating program collateral, including a marketing packet.

Project Goals:

  • Prioritize, identify, and seek out end users for the virtual program
  • Create a sustainable model for providing health education lessons to communities outside Hillsborough County

Project Success:

The team provided a marketing and implementation packet with several resources for the organization to use to reach their goals. These resources included templates for social media marketing and outreach, brand awareness guidelines, target partnership lists, and procedures for how to reach their goals.